
Dear dream brief
#OpenLettersFromAnArtDirector
Cold emails looking for work get ignored. So I created Dear Dream Brief, a series of visual open letters designed to cut through inbox fatigue and connect with agencies in a more creative way.
Some letters tie into seasonal shifts, cultural moments, or awareness days. Others nod to standout campaigns and brands brought to life by agencies. And some? They’re just pure creative mischief.
Series launch
Creative mischief
Conceptual response to Wonderhood’s Branston work
Heatwave
Inspired by Revolt London’s report on ‘Green Hushing’
England Euro Win 2025
AI debate for Linkedin post
Beginning of summer holidays for Linkedin post
Creative mischief
Pigeonhole debate for Linkedin post
Conceptual response to Wonderhood’s
‘Best Seat in The House’
Ageism debate for Linkedin post
Conceptual response to 23Red’s ‘This Girl Can’
Final Boss Ibiza Vs Climate change
debate for Linkedin post