People Like Me

Shortlisted External Communications - The PM Awards
Shortlisted Patient Support - The PM Awards

Roles: Concept / Art director / Production Shoot / Film edit

People with chronic conditions are drowning in a sea of online advice, some helpful, some… let’s just say, less so. Our job? To help them spot the lifeboat: a medically-reviewed site where real patients swap tips without all the digital noise and chaos. The campaign itself is designed to be relatable and humorous, cutting through the noise with a friendly, down-to-earth tone that feels like advice from a trusted friend, not a textbook.